Both of the carbonated drinks have an enormous brand value both of their marketing and advertising campaigns are commendable. Conclusion:Ĭoke and Pepsi have a footprint in every country of the world, and people around the globe consume these beverages more than any other drink. They have also launched various different flavours. They have diversified into non – carbonated soft drinks. They have re-negotiated the franchising of the bottling contracts. Yoffie, 2011)Īs a result of the “Cola war”, the two brands have challenged each other. However, strategies for Coke over time have involved “America’s Preferred Taste” and “No Wonder Coke Refreshes Best”.(David B. Strategies of Pepsi over time has involved “Beat Coke”, “Pepsi Generation” and “Pepsi Challenge”. One firm is competing against the other firm of relatively the same size. And the case of Coke is not much different. Pepsi has been entirely focused and fixated on Coke being the one that they have to beat in competition for such a long time. As part of these strategies, they have entered into long term contracts, consolidated their respective bottling franchise, they have also expanded and entered into the non – carbonated soft drink market. Strategies of Pepsi and Coke are continuously changing. For example, hamburgers, hotdogs, and nearly all of the junk food. There are many products that complement Coke or Pepsi when consumed with it and they positively affect the demand for it. They realised that if the war between the two brands intensified, it would do neither of them any good. In spite of their rivalry, they have carefully and very smartly avoided a price war between them. These two competitors dominate the majority of the industry. So those were our favorite brand wars.Cola Wars: Coke And Pepsi In 2010 Case Study Solution Degree of rivalry: Very original and most importantly: effective.
In a very simple but bold poster, they cleverly warn everybody who bought the competition’s condoms. Cola enthusiast claim that they can distinguish the two soft drink beverages making Coke v. With the very low level of differentiation between Coke and Pepsi. That’s probably the reason why they decided to not pick one competitor for an advertising battle but instead went for all of them. Although the products are very similar, there has been a Cola War between these two companies for many years. Apple was very quick to respond by simply using the exact same artwork in its own favour.ĭurex is a brand that rarely shies away from edgy marketing. In the above example Samsung opens fire by stating that their new phone is superior to the iPhone 5. What’s very telling is that even a lot of the loyal brand fans also go at each other online. The brand war between Apple and Samsung can sometimes get a little harsh. They know you shouldn’t pick on somebody who isn’t your size, but they do it anyway. In this example they keep it very simple but clear. It’s usually Burger King that throws the first jab. The world’s two biggest fast food giants also like to go after each other: McDonald’s and Burger King. Pepsi’s designers barely had to put any effort in at all, they just very cleverly changed the text. The above examples shows how important it is to react fast. This has also resulted in some back and forths between the two. The two biggest Coke brands on planet earth – Coca-Cola and Pepsi – have been fighting for the throne for years now. The two brands kept the chess theme going after that: Audi’s ‘Your Move, BMW’ billboard was very quickly followed up by BMW’s even bigger billboard with ‘Checkmate’ on it. The above example is one of the most well known brand battles ever. Whether it is about car awardshows or new car models, they keep throwing jabs. So how do the big brands go about it? In this blog we made a list of five exciting battles between big brands.īMW and Audi are known for going at each other for quite some years now. The biggest challenge has been quickly reacting to all the small jabs. When there is a real brand war, the competing brands do everything in their power to bully each other. This constant battle of trying to be on top sometimes leads to a little friction between brands, which sometimes even leads to a so-called brand war. And the competition is growing stronger each and every day.
An important part of marketing is making sure that you separate yourself from the competition.
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